Overview

• Salary

  30,000 THB ~ 60,000 THB

• Industry

  Advertising Agent

• Job Description

  • Develop and execute influencer marketing strategies targeted at Chinese tourists, in collaboration with the marketing and creative teams.
  • Identify and research relevant influencers and content creators in the Chinese tourism space, considering factors such as audience demographics, reach, engagement, and alignment with client objectives.
  • Reach out to influencers, negotiate collaborations, and manage all aspects of influencer partnerships, including contracts, deliverables, timelines, and compensation.
  • Work closely with influencers to develop creative briefs and ensure content aligns with the brand’s messaging, values, and guidelines.
  • Monitor and track influencer content, ensuring it meets quality standards and resonates with the target audience.
  • Coordinate and facilitate influencer trips, events, and activations, ensuring a smooth collaboration process and optimal content creation opportunities.
  • Maintain strong relationships with influencers, providing ongoing support, feedback, and guidance to maximize campaign effectiveness.
  • Stay up to date with industry trends, emerging platforms, and best practices in influencer marketing to enhance campaign performance and innovation.
  • Collaborate with cross-functional teams to leverage influencer content across different marketing channels, including social media, websites, and advertisements.
  • Analyze campaign performance, gather insights, and prepare reports to measure the impact of influencer marketing initiatives and make data-driven recommendations for future campaigns.
  • Manage the influencer marketing budget, track expenses, and ensure efficient allocation of resources.