概述

• 薪资

  70,000 THB ~ 100,000 THB

• 产业类别

  Food & Beverage , Manufacturing(Food)

• 工作内容

  - Analyze competitors, market trends, and consumer behavior to plan effective marketing strategies, communication, pricing, and campaigns that enhance brand recognition.
  - Develop marketing plans, organize marketing activities, and promote brand image to become recognized and accepted (Category Brands: - Functional Drink/ Functional Powder)
  - Adjust marketing plans based on changing market conditions, competition, and consumer preferences for optimal impact.
  - Ensure marketing budgets align with actual sales performance to achieve desired profits.
  - Evaluate ad and sales promotion effectiveness, ensuring they align with goals.
  - Coordinate with other teams to ensure consistent communication and advertising plans for maximum organizational benefit.
  - Choose and evaluate agencies for efficient advertising and sales promotions, following marketing strategy guidelines.
  - Manage consumer concerns through marketing channels, building brand loyalty and expanding the customer base.
  - Measure the impact of marketing activities on brand image, consumer behavior, and operational improvement.
  - Work closely with sales to develop distribution channels and effective sales promotion plans to meet sales targets.