工作内容
[Purpose]Marketing manager is in charge of the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands.[Responsibilities]Strategy:• Contribute of development of brand and marketing strategy include Product Launch plan• Plan media, pricing, promotional and sampling strategy• Create 360 launch plans• Create marketing strategy of Digital Marketing and align with Corporate team• Manage on influencer strategy• Implement with CRM project, create customer journey and analysis for marketing strategy• Work in close with Brand manager for Product analysis by category, by segment• Perform competitive analysis, manage on competitor, and market analysis• Constantly analyze risks and opportunities• Collaborate on Ecommerce strategy with Corporate team• Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department storeBrand and Marketing Communication:• Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand• Own end-to-end on media plan process and manage media agency briefing with Corporate team• Create and communication to team for Content Marketing• Manage on ROIMarketing Operation:• Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed• Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets• Keep SKU assortment lists by retailer or channel updated and communicate with cross- functional teams accordingly• Provide SKU logistics information to cross-functional teams as requested• Monitor inventory levels• VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)• Budget management as plan• Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)• Create value set / GWP• Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report• Be the touchpoint for RA on FDA Verify (Co with Training manager)• Execution on Ecommerce marketing e.g., retailer.com, pure pay by stock uploading, tacking issue and feedback and lead monthly discussionPeople Management:• Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs• Consolidate as a total brand and align to team, cross team• Coaching, monitoring Marketing team, subordinate team to develop team member