工作内容
MAIN PURPOSE:Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brandsKEY RESPONSIBILITIES:Strategy- Assist in the development and executions of brand and marketing strategy include Product Launch plan- Plan media, pricing, promotional and sampling strategy- Create 360 launch plans- Create marketing strategy of Digital Marketing and align with Corporate team- Manage on influencer strategy- Implement with CRM project, create customer journey and analysis for marketing strategy- Work in close with Brand manager for Product analysis by category, by segment- Perform competitive analysis, manage on competitor, and market analysis- Constantly analyze risks and opportunities- Collaborate on Ecommerce strategy with Corporate team- Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department storeBrand and Marketing Communication- Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand- Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team- Create and communication to team for Content Marketing- Manage on ROIMarketing Operation- Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly- Provide SKU logistics information to cross-functional teams as requested- Monitor inventory levels- VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)- Budget management as plan- Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)- Create value set / GWP- Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report- Be the touchpoint for RA on FDA Verify (Co with Training manager)People management- Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs- Consolidate and align to team, cross team- Coaching, monitoring Marketing team, subordinate team to develop team member
