概要

• 給与

  150,000 THB ~ 220,000 THB

• 業界

  Trading(Cosmetics/Healthcare)

• 仕事内容

  ●Brand Strategy
  - Brand Strategy Planning
  - Develop mid-term brand strategy to improve brand value and to drive enhanced mid-term sales and market share targets through working in brand transformation internal/external partners and update it annually
  - Consider global brand objectives to set challenging yet attainable brand sales and profit goals(P&L) for the affiliate, and connect with APAC
  - Collaborate with APAC to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies, cooperative initiatives across region for brand
  - Evaluate competitive challenges for brand and identifies opportunities and risks for growth and profit enhancement
  - Ensure that brand philosophy is aligned, and brand image and position are properly represented in brand strategy in accordance with corporate standards
  
  ●Brand Strategy Execution
  ‐ Establish and maintain mutually supportive relationship with stakeholders such as Global/ APAC/ local stakeholders
  - Negotiate with APAC to establish effective collaboration (such as reporting, etc.)
  
  ●Budget Management
  ‐ Own allocated P&L statement for each brand within the cluster and affiliate team
  - Prepare a budget plan that takes into account each brand's strategy, in-store conditions, and past results.​
  - Ensure overall product/consumer marketing, brand education budgets aligned with brand marketing goals and effectively meet the needs of the marketing campaign
  - Monitor day-to-day product/consumer marketing, brand education activities and budget allocation for the necessary items, staying aware of hidden or unforeseen expenses and measuring return on investment (ROI)
  
  ●Product Marketing
  ‐ Develop category/hero products/new products strategy to identify key goal, target and commercial touchpoints
  - Develop localized product marketing aligned with APAC guideline